Regional Recycling Survey and Campaign

www.nctcog.org/envir/eventsThe North Central Texas Council of Governments (NCTCOG) in coordination with the Resource Conservation Council, launched its Regional Recycling Survey and Campaign in August 2018.  The objective of this project is to better understand the quantity and quality of materials in communities’ recycling systems, and to develop a regional public educational campaign focused on increasing recycling participation and decreasing contamination.  
NCTCOG invites all local government members who are interested in participating to attend meetings or contact NCTCOG to find out how to get involved.
 
For more information about this project, to get involved, or to be added to our project contact list, contact Cassidy Campbell at ccampbell@nctcog.org or (817) 608-2368.
 
Current Project Activities:

Re-TRAC Municipal Management Program Survey

The North Central Texas Council of Governments (NCTCOG) is pleased to provide you complimentary access to Re-TRAC’s Municipal Management Program survey as part of the ongoing Regional Recycling Survey and Campaign. The Re-TRAC software is free of charge for NCTCOG’s members and participation is voluntary. Our hope is to garner participation from member cities to inform future decisions on grants, regional projects, and to help NCTCOG support the recycling needs and challenges of its member cities. As part of its license to the Re-TRAC software, NCTCOG has the opportunity to provide an addendum survey designed specifically for the North Central Texas region.
 
Before registering, please determine a representative for your organization to provide account credentials, as access will be limited to one account per member city. Once registered, you will receive an approval email that indicates the survey is available and you can begin providing information. Please see a link to the recording of the training that was held on October 3, 2018 regarding how to best use the survey tool and the analytics it will be able to provide to respondents. 
 
Register here: https://connect.re-trac.com/registration?identifier=nctcog-mmp
 
Watch training webinar here: https://youtu.be/_dMTPlJHQAs
 
If you have any questions, please contact Cassidy Campbell at ccampbell@nctcog.org or 817-608-2368.
 
Call for Information Requested:
A key part of the Recycling Survey is to better understand the outreach materials developed and communication strategies already place by communities in North Central Texas. NCTCOG is requesting local governments provide the following materials:
  • Public education/outreach material used by your city
  • Recent waste characterization data
  • Recent recycling audit data

This information will be used to inform the outputs of the Recycling Survey. Please email your information to Cassidy Campbell at ccampbell@nctcog.org or (817) 608-2368 with the subject line of “Request for Information."
 
Campaign Launch Workshop
When: Monday, May 20, 2019
Where: North Central Texas Council of Governments
                  William J. Pitstick Executive Board Room
                 616 Six Flags Drive
                 Arlington, TX 76011
Time: 1:00 pm – 4:30 pm

Registration
Register by May 15, 2019 at https://www.nctcog.org/envir/events.
 
Workshop Overview
Topics covered during the workshop will include:
  • Project Overview
  • Key Findings and Recommendations
  • Educational Campaign Implementation Plan
  • Project Monitoring and Next Steps
Educational Campaign Pretesting Focus Group Workshop
On January 23, 2019, the Educational Campaign Pretesting Focus Group Workshop took place at the NCTCOG Office. 

Workshop Overview:
  • Topics covered during this workshop  included:
    • Overview of previous campaigns conducted by the Recycling Partnership,
    • Review of communication tools, 
    • Review current NCTCOG communities outreach, and
    • Discuss NCTCOG-focused communication tools
  • The goal of this workshop is to identify key opportunities to improve recycling in the region and to tailor the "It's All You!" campaign messaging in a way that makes it easy for all programs to personalize outreach to instruct and inspire residents to recycle and to recycle properly. The representative studies are complete and the next step is to apply the learnings to strategic messaging to solve the top challenges. The messaging templates and creative assets will be freely available for NCTCOG members in the spring of 2019. 
  • This discussion will be led by the Recycling Partnership to gain insight on the most effective communication tools that would support regional messaging on recycling. This workshop  will provide community recycling leaders the opportunity to:
    • Help shape the messaging and tactics created to localize the "It's All You, Recycle!" campaign,
    • Provide views on priorities for what education tools and resources are most helpful for local outreach, and
    • Suggest opportunities and measures to achieve recycling improvements for the region.

Please the available workshop materials:
Materials Recovery Facility (MRF) Acceptable Materials List Workshop 
On January 23, 2019, the MRF Acceptable Materials List Workshop took place at NCTCOG offices. 

Workshop Overview:
  • Topics covered during this workshop included:
    • Project Update,
    • Waste Composition Profile,
    • Capture Rate Analysis,
    • Review of Problem Materials, and
    • Acceptable Materials Discussion
  • The goal of this workshop is to facilitate discussion and reach consensus on which are the most important recyclable materials to focus on for the educational campaign. To help inform the discussion, Burns & McDonnell will present the results from the waste characterization study that was performed in October 2018 in North Central Texas. Burns & McDonnell will also provide perspective on the quantity of recyclable materials going to MRFs and landfills and will discuss the economic and environmental benefits of recycling more material. Additionall, Burns & McDonnell will provide insight from interviews performed with all the MRFs in North Central Texas regarding acceptable recyclable materials and detrimental non-recyclable material. 
  • These discussions will guide the development of an online communication toolkit that will be used to help communtiies in the North Central Texas regional educate residents about recyclable materials. 

Please see the available workshop materials:
Recycling Survey Re-Trac Connect Regional Training
On October 3, 2018, the recycling Survey Re-Trac Connect Regional Training took place at NCTCOG offices. 

A key part of the Regional Recycling Survey and Campaign project includes providing communities in the region with a way to report their recycling quantities via an on-line survey tool.  NCTCOG is working with Re-TRAC Connect to provide its Municipal Management Survey tool to offer an electronic format for all member jurisdictions to submit recycling tonnage data voluntarily.  The greater participation that the region has from communities in submitting data will provide stronger metrics and analysis outputs, and will help inform the development of education and outreach messaging and future programs and projects.

Workshop Overview
Topics covered during the training  included
  • Registration (how to access survey tool)
  • Required data inputs
  • Survey walk-through
  • Ongoing use after the campaign is complete

Survey Details
On August 29, 2018 the Advisory Group Kick-Off Meeting took place at NCTCOG offices . During this meeting, the goals and objectives of the project were discussed, along with the project schedule, scope of work and waste characterization study. The meeting's materials are available for review.