TEXpress Lanes Education Campaign

Online Toolkit for Elected Officials and Partner Agencies

Thank you for visiting the TEXpress Lanes Education Campaign Online Toolkit. The purpose of this page is to provide all of the campaign's resources in one place for easy downloading and use. The information changes periodically, so a date modified is also provided so you can make sure to use the most updated information. Should you need additional information or have a question about the materials, please contact Amanda Wilson at awilson@nctcog.org or (817) 695-9284.

Campaign Resources

PowerPoint Presentation* – Last Modified: March 13, 2017 | Verified Accurate: May 12, 2017

Description: A presentation consisting of approximately 20 slides. Topics covered: DFW regional growth, DFW congestion levels, funding challenges, leveraging power of TEXpress Lanes, how TEXpress Lanes work, TEXpress Lanes usage facts, system map, TEXpress Lanes provide options, congestion reduction benefits, other benefits.

Audience: Elected Officials, Business Community, General Public

*Note: Please use with script provided.

Download -PPTX, 15 MB
Download -PDF

Download- Script PDF


White Paper – Last Modified: April 10, 2017 | Verified Accurate: May 12, 2017

Description: A two-page white paper designed for elected officials and stakeholder audiences that details funding challenges, why TEXpress Lanes have been used, system map, congestion improvement and other benefits.

Audience: Elected Officials, Business Community

Download -PDF


Pocket Card** – Last Modified: January 27, 2017 | Verified Accurate: May 12, 2017

Description: Pocket-sized guide designed as a leave-behind with elected officials and stakeholder audiences that contains a highlight of campaign information in a graphic format.

Audience: Elected Officials, Business Community

**Note: Printed copies are available from NCTCOG. Please email awilson@nctcog.org and provide one week for delivery.

Download  -PDF

 

Talking Points – Last Modified: September 22, 2016 | Verified Accurate: May 12, 2017

Description: A set of eight talking points developed by communications staffs at the transportation partner agencies. This information is the basis for all campaign elements.

Audience: Elected Officials, Business Community, General Public

Download -PDF


Social Media Messages/Images – Last Modified: March 29, 2017 | Verified Accurate: May 12, 2017

Description: A set of template social media messages, many with suggested accompanying graphics, for Facebook and Twitter. These are based off of the talking points and appropriate for all audiences and requested to be shared by partners.

Audience: General Public

Download -Docx


Fact Sheet – Last Modified: May 12, 2017 | Verified Accurate: May 12, 2017

Description: A two-page fact sheet in question-and-answer format developed for the general public. Topics covered include funding challenges, roadway ownership, facts about TEXpress Lanes, congestion improvements and other benefits.

Audience: General Public

Download -PDF


Testimonial Videos – Last Modified: February 1, 2017 | Verified Accurate: May 12, 2017

Description: A series of short videos of real-life TEXpress Lane users. Videos can be downloaded or linked via YouTube. These videos can supplement the presentation or be used on social media. We would like to encourage more testimonial videos, so please mention that when sharing.

Audience: General Public

            Kay B. – Commuter, grandmother, likes the stress-free travel and the design of the TEXpress Lanes
             YouTube Link
             Download Video Link

            Shannon B. – Commuter, Traveler, saves time daily, saves time to the airport
             YouTube Link
            
Download Video Link
           
            Stephen A. – Frequent user of multiple TEXpress Lanes corridor, likes travel time savings during  rush hour, benefits outweigh the cost
            YouTube Link
            Download Video Link


Educational Video – Last Modified: May 12, 2017 | Verified Accurate May 12, 2017

Description: A mom is driving her two kids to evening events and is worried about being late. She is hesitant to try the TEXpress Lanes because they're new. Her tech-savvy kids help walk her through how to decide to use TEXpress Lanes, how to read the signs, and how easy payment is.

Audience: General Public

YouTube Link
Download Video Link