Transit Pandemic Recovery Campaign

Online Toolkit for Transit Agencies | Local Partners | Businesses

Thank you for visiting the Transit Pandemic Recovery Campaign Online Toolkit. The purpose of this page is to provide access to all campaign resources for ease of use. As information changes, dates are modified so that you can make use of the most recently updated information and material.

Should you need additional information or have a question about the materials provided, please contact Carli Baylor at cbaylor@nctcog.org or 817-608-2365.

Campaign Purpose

Due to the COVID-19 Pandemic, North Texas’ public transit has experienced a significant decline in ridership. DART, DCTA, Trinity Metro, and NCTCOG have coordinated on communications efforts in response. This response effort has three goals:

Ensuring transit agencies’ safety measures and technologies are understood by the public, while showing collaboration amongst regional agencies.
Increase North Texans’ trust in public transit
Increase public transit ridership

Public transit is essential to helping communities recover from this pandemic. As part of a coordinated effort to address this, NCTCOG has taken steps to include local partners with a vested interest or close relationship with our 3 main transit agencies. In order to achieve this, we are asking these partners to share and promote messages that are branded for the Transit Pandemic Recovery Communications Campaign.

We are offering several different branded elements to support this effort, especially related to the transit agencies’ health and safety measures.

As people reconnect to what they need, love, and aspire to achieve, public transportation will be there every step of the way. NCTCOG will continue to work with public transit, local partners, and businesses to meet North Texans’ needs as best we can to aid in recovery.

Campaign Design Guidelines – Updated/Last modified: November 10, 2021 | Verified Accurate:

Description: A document to assist partners with design elements meant to compliment the creative already provided.

Transit Campaign Design Guidelines: Link

Audience: General Public

Articles – Updated/Last modified: June 30, 2022 | Verified Accurate: June 30, 2022

Description: Articles and other materials related to the Transit Pandemic Recovery Campaign

Audience: General Public, Commuters, Employees

Campaign Kick-off Article
English Article: Long | Short
Spanish Article: Long | Short

Return to Work Article
English
Spanish

Social Media Messaging - Updated/Last modified: July 25, 2022 | Verified Accurate: July 25, 2022

Description: A set of social media messages with suggested accompanying graphics for use. Messaging is based off talking points and appropriate for all audiences and requested to be shared by (Transit Agencies/Local Partners)

Transit Agency messaging: Phase 1 Link Phase 2 Link
Local Partners messaging: Phase 1 Link Phase 2 Link

Audience: General Public

Images for Publication - Updated/Last modified: February 23, 2023 | Verified Accurate: February 23, 2023

Description: A set of graphics and other images provided to accompany social media, print, web, or other use.
Images are appropriate for all audiences and requested to be shared by (Transit Agencies/Local Partners/ Businesses)

Audience: General Public

Project Phase 2 Resources:

Flyer - “Take a Ride on the Mild Side”

English Flyer English: https://www.nctcog.org/getmedia/0b7dff48-d9c6-4b17-8eba-339bd7535578/Phase2Flyer.pdf
Spanish: https://nctcog.org/getmedia/fb6f7fbe-d129-4e8f-86e2-2497c27f3200/Phase2FlyerEsp.pdf

Water Bill/Mailer Insert - "Take a Ride on the Mild Side"
English: https://www.nctcog.org/getmedia/fd16f111-16ad-489d-a67c-871f0959a83b/phase2WaterBill.jpg
Spanish: https://www.nctcog.org/getmedia/5f8c8119-1f3d-4b63-994a-8c6b6f9d5d41/Water-Bill-SP.pdf

Animations - "Good for you, Good for all"

Animation English GIF: https://nctcog.org/getmedia/9ba3e389-fa90-49d7-8f39-4e7cddf03388/phase2WaterBillamate.gif
English MP4: https://www.nctcog.org/getmedia/c3800486-a7a6-4e18-943c-264e1f42086a/phase2WaterBillvid.mp4

Spanish GIF: https://nctcog.org/getmedia/5890c076-29de-4d1e-b949-91287e97cb4d/phase2Wateramateesp.gif
Spanish MP4: https://www.nctcog.org/getmedia/94d61183-f937-480c-8dc3-668febeed581/phase2WaterBillvidesp.mp4

Ad/Graphics - “Award-Winning Clean”

Man cleaning bus in a safety suit "Award-Winning Clean" Creative English for Transits: https://www.nctcog.org/getmedia/4fa255c1-33aa-4b3b-b0c0-9977a30f4abd/CleanA.png
Creative Spanish for Transits: https://www.nctcog.org/getmedia/043275ed-c8d1-4dcf-a2b1-3160f2428019/CleanA-SP.png

Creative English for Local Partners: https://www.nctcog.org/getmedia/05d17ac9-e3a4-4c93-a999-a238c7ca28b4/cleanb.png
Creative Spanish for Local Partners: https://www.nctcog.org/getmedia/309e74ed-779b-4d3b-8552-94fedbdba482/cleanb-sp.png

Square English: https://www.nctcog.org/getmedia/753223fd-1157-4b0a-84b6-28084c647e41/clean-sq.png
Square Spanish: https://www.nctcog.org/getmedia/238ce994-ab84-4887-9644-0dd0b0a4fc77/clean-sq-sp.png

Twitter English: https://www.nctcog.org/getmedia/2552b5f4-2905-4a9a-8463-27ac1928e51d/clean-tw.png
Twitter Spanish: https://www.nctcog.org/getmedia/a43e5b6c-85df-4a8b-b1df-d1a3b3577ba8/clean-tw-sp.png

Man cleaning bus in safety suit "Award-Winning Clean" Local Partner Use English: https://www.nctcog.org/getmedia/05d17ac9-e3a4-4c93-a999-a238c7ca28b4/CleanB.png
Local Partner Use Spanish: https://www.nctcog.org/getmedia/309e74ed-779b-4d3b-8552-94fedbdba482/CleanB-SP.png

Ad/Graphics - “Bike”

English: https://www.nctcog.org/getmedia/f867ab91-9cde-468c-a7f6-b45e49ec7e61/gf-bike.png
Spanish: https://www.nctcog.org/getmedia/bf5c6e2f-f812-4883-9535-2290df488ccc/gf-bike-sp.png

Square English: https://www.nctcog.org/getmedia/5b58edfc-1a5a-46d3-8064-3d6284201765/gf-bike-sq.png
Square Spanish: https://www.nctcog.org/getmedia/52d7c813-d9a5-4add-a07f-bd0d1fa06666/gf-bike-sq-sp.png

Twitter English: https://www.nctcog.org/getmedia/cbe1569c-dace-4e2c-ae2e-711f68009225/gf-bike-tw.png
Twitter Spanish: https://www.nctcog.org/getmedia/70c4aee1-5ba6-4047-9555-36d0791caa90/gf-bike-tw-sp.png

Ad/Graphics – “Laptop”

English: https://www.nctcog.org/getmedia/555ab648-69e1-45f3-8e2c-a90db3233434/gf-laptop.png
Spanish: https://www.nctcog.org/getmedia/8eea6fb9-0810-4c91-abf9-66be43ef9d42/gf-laptop-sp.png

Square English: https://www.nctcog.org/getmedia/f7abb283-5280-4612-84b3-e33a68cea684/gf-laptop-sq.png
Square Spanish: https://www.nctcog.org/getmedia/f1c151b4-db74-4a4a-b532-ca5c4927febf/GF-Commuter-sq-sp.png

Twitter English: https://www.nctcog.org/getmedia/1f4102a7-35c2-4b08-a499-3f8abe7f3c2c/gf-laptop-tw.png
Twitter Spanish: https://www.nctcog.org/getmedia/58a577b2-fdb0-4e18-a354-37a4acf7c77e/gf-laptop-tw-sp.png

Ad/Graphics – “Mask with Laptop”

English: https://www.nctcog.org/getmedia/5895b613-f61e-4cb6-9e53-eaf453717105/gf-mask.png
Spanish: https://www.nctcog.org/getmedia/a214706e-1c2d-4b57-a573-7761fe72003e/gf-mask-sp.png

Square English: https://www.nctcog.org/getmedia/8f810b77-e925-4c6f-84bf-54d8c618800f/gf-mask-sq.png
Square Spanish: https://www.nctcog.org/getmedia/810f5226-efb9-4b2c-805e-b22dad04e3ab/gf-mask-sq-sp.png

Twitter English: https://www.nctcog.org/getmedia/030df2db-0475-4594-9236-912d0fc71267/gf-mask-tw.png
Twitter Spanish: https://www.nctcog.org/getmedia/3d7f5c8a-758b-4898-8c59-4ca13c2c98d5/gf-mask-tw-sp.png

Ad/Graphics – “Magazine"
Woman riding the bus with the phrase good for you, good for all English: https://www.nctcog.org/getmedia/e1d86c1e-fa82-4695-9632-cf6532acd99c/gf-mag.png
Spanish: https://www.nctcog.org/getmedia/e6c780cb-7ea7-4995-af23-6450b095dd37/gf-mag-sp.png
Square English: https://www.nctcog.org/getmedia/b560f260-e849-4b87-85a7-c4cccafc573a/gf-mag-sq.png
Square Spanish: https://www.nctcog.org/getmedia/d21d7c58-1cd8-4ae3-88c8-c74be8651683/gf-mag-sq-sp.png
Twitter English: https://www.nctcog.org/getmedia/5e0f6ade-658e-470a-9206-f1697a6dcdb6/gf-mag-tw.png
Twitter Spanish: https://www.nctcog.org/getmedia/6cac1c08-b71a-42a9-b949-37160b9d2e6a/gf-mag-tw-sp.png

Ad/Graphics – “Mild”

Phase 1 Resources-

Flyer-

We are in this Together! Campaign Ad with 3 kid transit riders giving a thumbs up to ride responsibly

English: https://nctcog.org/nctcg/media/Transportation/Images/photo/staff/TcFlyer.png
Spanish: https://nctcog.org/nctcg/media/Transportation/Images/photo/staff/TcEspFlyer.png

Ad/Graphic - "We are in this together!" (healthy/safe transit)

We are in this Together! Campaign Ad with three kid transit riders and thumbs up wearing masks to avoid disease

English: https://nctcog.org/nctcg/media/Transportation/Images/photo/staff/Tc1.png
Spanish: https://nctcog.org/nctcg/media/Transportation/Images/photo/staff/TcEsp1.png
Instagram English: Link
Instagram Spanish: Link

Ad/Graphic - "Masks Up!" (respectful transit)

Mask Up! Campaign Ad with several transit riders being shown wearing masks to avoid disease

English: https://nctcog.org/nctcg/media/Transportation/Images/photo/staff/Tc2.png
Spanish: https://nctcog.org/nctcg/media/Transportation/Images/photo/staff/TcEsp2.png
Instagram English: Link
Instagram Spanish: Link

Ad/Graphic - "Better together," (responsible transit providers)

Better Together! Campaign Ad with stwo Transit employees bumping elbows and wearing masks to avoid disease

English: https://nctcog.org/nctcg/media/Transportation/Images/photo/staff/Tc3.png
Spanish: https://nctcog.org/nctcg/media/Transportation/Images/photo/staff/TcEsp3.png
Instagram English: Link
Instagram Spanish: Link

Ad/Graphic - "We are in this Together" (healthy/safe transit)

We are in this together! Campaign Ad showing transit rider responsibly masking up

English: https://nctcog.org/nctcg/media/Transportation/Images/photo/staff/Tc4.png
Spanish: https://nctcog.org/nctcg/media/Transportation/Images/photo/staff/TcEsp4.png
Instagram English: Link
Instagram Spanish: Link

Water bill Mailing Insert Ad/Graphic - "We are in this Together" (healthy/safe transit)

English: https://nctcog.org/nctcg/media/Transportation/Images/photo/staff/Tc2WB.png
Spanish: https://nctcog.org/nctcg/media/Transportation/Images/photo/staff/TcEsp2WB.png

Animated Gif -

An animated GIF of a family riding a cleaned transit system with the words we are in this together help DART, DCTA, & Trinity Metro help prevent Covid