Transit Pandemic Recovery Campaign

Online Toolkit for Transit Agencies | Local Partners | Businesses

Thank you for visiting the Transit Pandemic Recovery Campaign Online Toolkit. The purpose of this page is to provide access to all campaign resources for ease of use. As information changes, dates are modified so that you can make use of the most recently updated information and material.

Should you need additional information or have a question about the materials provided, please contact Carli Baylor at cbaylor@nctcog.org or 817-608-2365.

Campaign Purpose

Due to the COVID-19 Pandemic, North Texas’ public transit has experienced a significant decline in ridership. DART, DCTA, Trinity Metro, and NCTCOG have coordinated on communications efforts in response. This response effort has three goals:

Ensuring transit agencies’ safety measures and technologies are understood by the public, while showing collaboration amongst regional agencies.
Increase North Texans’ trust in public transit
Increase public transit ridership

Public transit is essential to helping communities recover from this pandemic. As part of a coordinated effort to address this, NCTCOG has taken steps to include local partners with a vested interest or close relationship with our 3 main transit agencies. In order to achieve this, we are asking these partners to share and promote messages that are branded for the Transit Pandemic Recovery Communications Campaign.

We are offering several different branded elements to support this effort, especially related to the transit agencies’ health and safety measures.

As people reconnect to what they need, love, and aspire to achieve, public transportation will be there every step of the way. NCTCOG will continue to work with public transit, local partners, and businesses to meet North Texans’ needs as best we can to aid in recovery.

Campaign Design Guidelines – Updated/Last modified: November 10, 2021 | Verified Accurate:

Description: A document to assist partners with design elements meant to compliment the creative already provided.

Transit Campaign Design Guidelines: Link

Audience: General Public

Articles – Updated/Last modified: June 30, 2022 | Verified Accurate: June 30, 2022

Description: Articles and other materials related to the Transit Pandemic Recovery Campaign

Audience: General Public, Commuters, Employees

Campaign Kick-off Article
English Article: Long | Short
Spanish Article: Long | Short

Return to Work Article
English
Spanish

Social Media Messaging – Updated/Last modified: July 25, 2022 | Verified Accurate: July 25, 2022

Description: A set of social media messages with suggested accompanying graphics for use. Messaging is based off talking points and appropriate for all audiences and requested to be shared by (Transit Agencies/Local Partners)

Transit Agency messaging: Phase 1 Link Phase 2 Link
Local Partners messaging: Phase 1 Link Phase 2 Link

Audience: General Public

Images for Publication – Updated/Last modified: February 23, 2023 | Verified Accurate: February 23, 2023

Description: A set of graphics and other images provided to accompany social media, print, web, or other use.
Images are appropriate for all audiences and requested to be shared by (Transit Agencies/Local Partners/ Businesses)

Audience: General Public